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Big data strategy
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Competitive watch
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Consumer insights
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Innovative business models
The amount of data that we produce is staggering: every two days we are creating the equivalent of all the data generated
through human history up to 2003.
Amazing advances in information technology have given us powerful analytics tools that enable us to mine data to extract
valuable knowledge, understanding and insight.
The Internet is making both big data, and the tools to make sense of it, widely available around the world.
IS GIVING SCIENTISTS ENTIRELY NEW WAYS
to understand ourselves and the world around us.
Build new applications
Big data might allow a company to collect billions of real-time data points on its products, resources,or customers - and then repackage that data instantaneously to optimize customer experience or resource utilization.
Improve the effectiveness
and lower the cost of
existing applications
Big data technologies can replace highly-customized, expensive legacy systems with a standard solution that runs on commodity hardware. And because many big data technologies are open source, they can be implemented far more cheaply than proprietary technologies.
Realize new sources of
competitive advantage
Big data can help businesses act more nimbly, allowing them to adapt to changes faster than their competitors.
Increase customer loyalty
Increasing the amount of data shared within the organization-and the speed with which it is updated-allows businesses and other organizations to more rapidly and accurately respond to customer demand.